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Research & Publications / Sustainability

Sustainability

Sustainability

We study environmental and social topics related to business sustainability.

Our work in Sustainability focuses on maintaining and supporting practices that improve human, business, and market vitality. 

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Publications

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When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives

Journal of Business Research

2023

Karen Anne Wallach, Deidre Popovich

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Sustainability

Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts

Journal of Public Policy and Marketing

2022

Karen Anne Wallach, Deidre Popovich

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Sustainability

Perfectionism and the Place of the Interior Life in Business: Toward an Ethics of Personal Growth

Business Ethics Quarterly

2019

Joshua S Nunziato, Ronald Paul Hill

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Sustainability

Theory of marketplace morality and impoverished consumers

Marketing Theory

2018

Ronald Paul Hill

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Sustainability, Vulnerable Communities

Essay on Moral Marketer Behaviour: Beyond Corporate Social Responsibility

Global Business Review

2017

Ronald Paul Hill

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Sustainability

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