Ready for the Revolution? Why Publishing Consumer Research Is Changing

Thirty-five years after completing my Ph.D. at the University of Maryland, publishing academic research on consumer well-being, or any field for that matter, is on the precipitous of major changes that will make it almost unrecognizable during Gen-Y's scholarly lifetime. There are many possible causes, from technological advancements in publishing to transdisciplinary ways of fostering research. Regardless, how we think, write, read, and review scholarship is undergoing massive reform. We ignore them at our own peril and must reconsider important aspects of our lives as educators, researchers, and citizens.