top of page

Race, Marketing, & Markets / Publication Abstract

The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies

Mar 4, 2022

Anne Barnhill, A Susana Ramírez, Marice Ashe, Amanda Berhaupt-Glickstein, Nicholas Freudenberg, Sonya A Grier, Karen E Watson, Shiriki Kumanyika

Race, Marketing, & Markets
Health & Nutrition

Abstract

We propose that marketing of unhealthy foods and beverages to Black and Latino consumers results from the intersection of a business model in which profits come primarily from marketing an unhealthy mix of products, standard targeted marketing strategies, and societal forces of structural racism, and contributes to health disparities.

Read the full article:

Subscribe to our Newsletter

You have successfully been added to our mailing list.

Blue to red gradient

More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
Kogod School of Business, American University

4400 Massachusetts Avenue NW
Washington, DC 20016 

American University Logo
  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Copyright © 2023 American University

bottom of page