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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

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Publications

Top of Macro/Strategy

Analyzing advertising labels: Testing consumers' recognition of paid content online

CHI EA '18

2018

Jeff Johnson, Manoj Hastak, Bernard J Jansen, Devesh Raval

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Macromarketing & Public Policy, Consumer Well-Being

Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods

Journal of Public Policy and Marketing

2018

Sonya A. Grier, Vanessa G. Perry

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Race Marketing & Markets, Macromarketing & Public Policy

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

North American Advances in Consumer Research

2018

Kevin D Thomas, Sonya Grier, Guillaume D Johnson

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Race Marketing & Markets, Macromarketing & Public Policy

Re-imagining the marketplace: addressing race in academic marketing research

Consumption Markets & Culture

2017

Sonya A Grier, Kevin D Thomas, Guillaume D Johnson

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Race Marketing & Markets, Macromarketing & Public Policy

Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do

The Routledge Companion to Consumer Behavior

2017

Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

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