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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

The effects of scarcity on consumer decision journeys

Journal of the Academy of Marketing Science

2019

Rebecca Hamilton, Debora Thompson, Sterling Bone, Lan Nguyen Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Hill, Deborah Roedder John, Chiraag Mittal, Thomas O’Guinn, Paul Piff, Caroline Roux, Anuj Shah, Meng Zhu

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Vulnerable Communities, Macromarketing & Public Policy

Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives

Handbook of Research on Distribution Channel

2019

Mrinal Ghosh, Kellilynn M Frias, Robert F Lusch

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Macromarketing & Public Policy

Does “big data” have the right customer satisfaction answers?

Mapping out Marketing

2018

Ronald Hill

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Macromarketing & Public Policy

Mapping out Marketing: Navigation Lessons from the Ivory Trenches

Mapping out Marketing

2018

Ronald Hill, Cait Lamberton, Jennifer Swartz

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Macromarketing & Public Policy

What steps can you take to create an inclusive marketplace?

Mapping out Marketing

2018

Sonya A Grier

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Race Marketing & Markets, Macromarketing & Public Policy

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