top of page

Research & Publications / Macromarketing & Public Policy

Icon of a globe

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

Political “Consumption”: Motivations, Decision-Making and Implications

North American Advances in Consumer Research

2020

Anastasiya Pocheptsova Ghosh, Jennifer Savary, Adam Duhachek, Cait Lamberton, Clayton R Critcher, David Crockett, Erick M Mas, Gita Johar, Melanie Wallendorf, Monika Lisjak, Nailya Ordabayeva, Neeru Paharia, Nooshin Warren, Ronald Paul Hill, Sharon Shavitt, Uzma Khan

Read the Abstract

Macromarketing & Public Policy

Psychological reactance impacts ratings of pediatrician vaccine-related communication quality, perceived vaccine safety, and vaccination priority among U.S. parents

Human Vaccines & Immunotherapeutics

2019

Stacey R Finkelstein, Wendy Attaya Boland, Beth Vallen, Paul M Connell, Gary D Sherman, Kristen A Feemster

Read the Abstract

Health & Nutrition, Macromarketing & Public Policy

So, you want to write policy-relevant articles?

How to Get Published in the Best Marketing Journals

2019

Ronald Paul Hill

Read the Abstract

Macromarketing & Public Policy

Freedom of the Will and Consumption Restrictions

Journal of Business Ethics

2019

Ronald Paul Hill

Read the Abstract

Vulnerable Communities, Macromarketing & Public Policy

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

Journal of Consumer Psychology

2019

Sachin Banker, Renée Richardson Gosline, Jeffrey K. Lee

Read the Abstract

Macromarketing & Public Policy

Back to Top

bottom of page