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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening

Journal of Macromarketing

2020

Kellilynn M. Frias, Deidre Popovich, Dale F. Duhan, Robert F. Lusch

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Macromarketing & Public Policy

An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract

Academy of Marketing Science Annual Conference

2020

Tarek Mady, Sarah Mady

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Macromarketing & Public Policy

The Strength of Weak-Tie Consensus Language

Journal of Marketing Research

2020

Jeffrey K. Lee, Ann Kronrod

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Macromarketing & Public Policy, Consumer Well-Being

Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities

Journal of Public Policy & Marketing

2020

Sonya A Grier, Tracey King Schaller

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Macromarketing & Public Policy, Health & Nutrition

Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research

Journal of Public Policy & Marketing

2020

Jeremy Kees, Paula Fitzgerald, Joshua D Dorsey, Ronald Paul Hill

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Macromarketing & Public Policy, Health & Nutrition

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