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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

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Publications

Top of Macro/Strategy

Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers

Journal of Public Policy & Marketing

2021

Colin B Gabler, Ronald Paul Hill, V Myles Landers

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Macromarketing & Public Policy

What Exactly is Marketing and Public Policy?

American Marketing Association

2021

Craig A Andrews, Scot Burton, Gregory T Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G Netemeyer, Kristen L Walker

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Macromarketing & Public Policy

Macro-social marketing for health: the case of Cuba

International Journal of Cuban Studies

2020

Sonya A. Grier, Luis Alberto Barreiro Pousa, Ileana Díaz Fernández

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Macromarketing & Public Policy, Health & Nutrition

Does Research on Scarcity Apply to Impoverished Consumers?

Journal of the Association for Consumer Research

2020

Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

Reproducing inequity: The role of race in the business school faculty search

Journal of Marketing Management

2020

Sonya A Grier, Sonja Martin Poole

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Race Marketing & Markets, Macromarketing & Public Policy

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