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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color

Journal of Public Policy & Marketing

2023

Sonya A Grier

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Macromarketing & Public Policy, Vulnerable Communities

Using YouTube Playlists for Qualitative Research: A Classroom Activity for Content Analyzing Video Ads

Journal of Advertising Education

2023

Matt Hettche, Michael J Clayton, Sophia Leichtentritt

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Macromarketing & Public Policy

An examination of legality of global abortion services and the genesis of public policy

Business and Politics

2023

Laurel Steinfield, Girish Ramani, Ronald Paul Hill, Rehana Paul

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Macromarketing & Public Policy, Health & Nutrition

Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand

NIM Marketing Intelligence Review

2021

Hill, Ronald Paul, Sanal Mazvancheryl, Benjamin Wright

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Macromarketing & Public Policy

Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market

Journal of Public Policy & Marketing

2021

Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri

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Vulnerable Communities, Macromarketing & Public Policy

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