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Research & Publications / Consumer Well-Being

Consumer Well-Being

Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.

Featured Faculty

Publications

Top of Markets/Policy

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight

2023

Sonya A. Grier and Bea V. Porter

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Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR.

Journal of Marketing Development & Competitiveness

2023

Hettche, Matt; Dae-Hee Kim; Clayton, Michael J.

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Consumer Well-Being, Macromarketing & Public Policy

Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of Marketing

2022

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin

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Consumer Well-Being, Vulnerable Communities

Rethinking scarcity and poverty: Building bridges for shared insight and impact

Journal of Consumer Psychology

2022

Chris Blocker, Jonathan Z. Zhang, Ronald Paul Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, Elizabeth Minton

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Consumer Well-Being, Vulnerable Communities

“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures

Journal of International Marketing

2022

Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, Rehana Paul

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Race Marketing & Markets, Consumer Well-Being

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